REAL RESULTS
Challenge
Kelty needed lifestyle-driven content that could outperform traditional product-focused creative — reaching new audiences at scale while building a meaningful retargeting pool for future conversion campaigns.
Solution
Outside Collective produced a campaign centered around shared outdoor experiences and authentic product usage — prioritizing emotional connection over feature-led messaging to maximize reach efficiency and brand recall.
$0.31
Average CPM
$0.27–$0.34 — lowest cost-per-thousand impressions across all active campaigns.
7×
More Reach Per Dollar
Up to 7× more reach per dollar vs. comparable campaigns at $1.58–$2.01 CPM.
#1
Reach-Efficiency Asset
Recognized by platform reporting as the best reach-efficiency creative in the account.
TOF→
Retargeting Pool
Built a high-quality audience pool that fueled downstream conversion campaigns.
Cost Per 1,000 Impressions
Lowest CPM
in the account.
in the account.
Lower is better. Campaign comparison during the reporting period.
The Creative
Watch the video.
Why It Mattered
Built for brand.
Reach at its finest.
Reach at its finest.
Made For Together was designed with one goal: introduce Kelty to new audiences as efficiently as possible and build the retargeting pool that conversion campaigns draw from.
The result was the most cost-efficient asset in the account — reaching more people per dollar than any other campaign running simultaneously, and setting the foundation for future lower-funnel performance.
Challenge
GolfForever needed to extend the reach of an existing campaign without the cost of a full production — while shifting messaging to speak more broadly to the full range of golfers who could benefit from the system. Existing creative skewed toward serious players and left a wide audience underaddressed.
Solution
Outside Collective repurposed existing GolfForever footage to craft an all-new national TV spot. Rather than shoot from scratch, we reedited and curated scenes to build a fresh, inclusive narrative — broadening the brand's appeal while staying true to the campaign's identity and significantly reducing production cost.
+18%
Click-Through Rate
18% higher CTR vs. previous creative running in the same mid-funnel placement.
2.4×
ROAS
2.4× return on ad spend — a consistent, reliable performer across paid social and connected TV.
+14%
Subscription CTR
14% lift in click-through to the subscription landing page vs. the prior spot in rotation.
↓Cost
Repurpose Efficiency
Delivered a national TV-ready spot at a fraction of a full production budget by maximizing existing footage.
Click-Through Rate — Mid-Funnel Placement
Broader message.
Better results.
Better results.
CTR comparison across creatives running in the same mid-funnel placement.
The Creative
Watch the video.
Why It Mattered
Smart creative.
Lower cost.
Wider reach.
Lower cost.
Wider reach.
Every Body wasn't a full production — it was a strategic creative repurpose. By re-editing existing GolfForever footage with a fresh editorial perspective, Outside Collective delivered a national TV-ready spot that broadened the brand's appeal without the cost of a new shoot.
The result was a consistent, reliable mid-funnel performer that improved on the prior spot across CTR and ROAS — proof that great creative thinking can extract more value from what already exists.
Challenge
Serta needed to convert high-intent Amazon shoppers already on the NeverFlat product page but leaving without purchasing — competing in a crowded category where static images and spec sheets weren't enough to close the sale.
Solution
Outside Collective produced a product-focused video for Amazon A+ Content — designed specifically for the product detail page to demonstrate NeverFlat technology, build purchase confidence, and convert browsers into buyers at the moment of peak intent.
+34%
Conversion Rate Lift
Page conversion rate increased 34% after A+ video was added to the product listing.
2×
Avg. Session Duration
Shoppers who engaged with the video spent twice as long on the product page.
−18%
Return Rate
Product returns dropped 18% — buyers arrived with clearer expectations of the product.
#1
A+ Content Asset
Highest-performing A+ content module across the Serta Amazon storefront.
Amazon PDP Performance
Video closes
the sale.
the sale.
Before and after A+ video was added to the product listing.
Top: Conversion Rate · Bottom: Avg. Session Duration
The Creative
Watch the video.
Why It Mattered
Right message.
Right moment.
Right moment.
Bottom-of-funnel video is the most high-stakes creative in any campaign — the shopper is already on the product page, deciding whether to buy. The NeverFlat video was built to answer every objection and demonstrate the product's key differentiator, the NeverFlat pump.
The result was a measurable lift in both conversion and session quality — and a drop in returns that signals buyers arrived better informed, not just more impulsive.