Fit Forever, Back Forever and Golf Forever are content subscription services that target users to help them stay in shape, recover from injury and play better golf. One of the largest challenges to attract and retain customers is to consistently offer a large and growing library of content for users to stay engaged. The Outside Collective has embraced that challenge and started creating content for these brands since day one and since has provided over 2,000 minutes of exercise and wellness content to be leveraged in the Forever library, marketing and advertising. This content has been essential for the growth of their business which continues to gain new subscribers daily.

Project

All Things Project Forever

Scope / Goal / Challenge

High demand for a constant and ever growing library of content ranging from TRX to golf course management to 30 minute workout sessions isn’t easy. You need a partner that is scalable and able to deliver varying forms of content across your platform to help you grow. It’s been our pleasure to bee Project Forever’s partner and as you’ll be able to see from this sample of what we’ve produced, we can help you make the right next steps with your video and photo strategy.

Approach / Strategy

Classes: As this is a paid subscription service we can only show a short sample of a 20min workout session. The primary content Project Forever needs to engage with their customers and continue to keep them coming back to find more ways to remain in shape, recover from injury or gain distance on the golf course.

How to: A diverse library of content and constant evolving platform to provide a tailored plan around each specific person could use some help navigating.

Marketing: Messages from the Founder help hammer home the benefits of joining the program.

Partnerships (Golf Digest): Becoming a leader in golf health is going to attract partnerships in the industry.

Social Ads: Outreach to gain more business is key to growth.

Photo: Lifestyle and action photography brings the professional look to your product.