Do you remember the message of any recent video advertisement you’ve seen? If yes, then the content has been successful in its goal. And even when accompanied by fascinating visuals or a gripping narrative, it all begins with a decision to write a video script – one that’s effective and captivating.
Of all the marketing techniques, video marketing is one of the most effective keys to business growth. That’s why any good video marketing company would know how best to write a video script. Creating engagement through multimedia content can help boost your brand’s awareness, that’s why it is just as crucial to write a compelling script to produce high-quality video content.
Writing a video script
If you want to create a good multimedia experience for your audiences that will also leave an impact, your content has to be well-planned. It should start with you knowing how to write a video script.
But writing a script is not just about mere writing, it’s about taking your ideas and putting them into actual words to promote your brand and drive profits for your company. And what you write down will determine the direction of the content and how you market your business.
The entire production will heavily depend on that script. So before setting off to produce your next high-quality video for marketing, finishing your script is just as important. We don’t mean to pressure you–we just want to emphasize how writing a script should never be taken for granted. For us, and like how a good video marketing company approaches it, writing a script should actually be fun.
Here we list down some basic tips that every scriptwriter should know when they intend to write a video script, especially for boosting brand awareness.
Know your audience or target demographic
When you write, it would be much simpler if you have a specific audience in mind. Ideally, depending on your type of business, your content should appeal to the general public. But it helps you steer the project in the right direction if you target particular people. This strategy helps the marketing be more personal and intentional, rather than appear to just please everyone.
Choose an angle
Ask yourself: how do you intend to position your brand out there, especially if you are just introducing your business? Do you intend to make people laugh and appear casual or relatable, or do you want people to know that you are an authority in your line of business? A great video marketing company should know the various types of videography and identify which kind will work in specific brands when creating high-quality video content.
Plan your content execution
Keep in mind that whatever style of execution you choose will affect the audience on their perspective of your brand. That’s why being creative is key to writing a video script. A funny skit? A social commentary? Or straightforward ads, perhaps? You have to do it in a way that helps you achieve your brand’s message across. Persuade them to engage in your business and not just for going viral. A great video marketing company doesn’t chase clout but builds a plan to establish a relationship with your audience.
Write your content brief
A high-quality video marketing content does not only rely on creativity but also on the core of the project. It is crucial that you define your content’s message, as it will serve as your benchmark when creating the rest of the script.
When writing a script, it is easy to get carried away sometimes and stray away from the primary intention of your content. Having a content brief can guide you and help you focus on the primary purpose of the project. Write several sentences or an outline to summarize the key takeaways your audience should get so your script won’t appear random, confusing, or incoherent.
Consider the length
Commonly, ads are shorter, running around several seconds to a half minute. And the popular ones convey their message in just those brief moments. However, there are other video contents that serve as ads and run longer than a minute or so. It depends on what you intend to accomplish. If you mainly want to introduce your brand, we recommend a shorter one, and then you can have another content, like a follow-up, that is longer to add more points, elaborate a message, or have a more in-depth explanation.
Get them invested right away
With lots of competition for multimedia content on the internet, the first few seconds are very critical–these will determine if an audience will stay to watch the entire clip. This is called a “video hook.” Your content is “fishing” for attention. How do you make your content stand out? It’s either something that catches their eye or a gripping statement. Make them wonder or begin with a mystery.
Don’t forget the audio
The challenge to creating content, especially if you want to achieve high-quality video content, compared to a mere graphic illustration or a poster, is that in the video, you have to consider the audio on top of the visuals.
As you write, consider the sounds and/or music, even if it’s just a rough idea. Somber music or a rock song? The audio will then be more organic as it becomes more intentional, rather than your audio being an afterthought. Even if it is just a monologue, what background music do you have in mind?
Know that writing is rewriting
One of the not-so-secret mantras in writing is to just write down everything and then rewrite that first draft. List down all your ideas in relation to your content brief, even if it’s more than two pages already for a 30-second clip. Once you begin rewriting you should then consider the time you have allotted. A table read of your script would be a good idea for revising what works and trimming down your script.
End with a call-to-action
Like what any accomplished video marketing company will tell you, as a rule of thumb, good marketing content should always end with a powerful call-to-action. If you’re compelled to “Just Do It” or to “Think Different,” even the huge companies out there have mottos as great call-to-action.
There are a lot of great call-to-action examples out there, and if you come to the end of an ad, that’s how they mostly wrap up the video. Examples include: “subscribe to us,” “see you later,” “come join us,” and “start your journey with us.” Encourage your audience to participate or do something to engage with your brand.
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These are just the basic tips to bear in mind when you write a video script for your next marketing strategy. You can also brainstorm ideas with your team as you write, collaborate to have a different perspective, or even reach out to your customers and ask them how they became loyal to your brand, or what they like about your business.
We are excited to see what you create next. If you still have questions or are unsure where to start, you can always reach out to an experienced video marketing company like us, and we can help you boost business engagements through high-quality video content that’s perfectly tailored for your brand.
