GOLFTEC

Love The Journey Brand Video

After running several ad campaigns focused on sales messaging there was a need to do more of a lifestyle general brand campaign. This would allow for a longer use time and could be repurposed for future campaigns. Less traditional ad feel and more authentic. Golf as the main character with GOLFTEC as the secondary. Targeting the avid golfer.

The majority of GOLFTEC’s existing ads were traditional. Visuals were heavily weighted on students using a GOLFTEC bay with their coach and applying what they learned on the golf course. For this project we wanted to provide a little more context on the ways a student could interact with GOLFTEC by using the new Clubhouse App and watching drills on YouTube and the Golf Channel. In addition, to remove the feeling of watching an ad we used more authentic scenes like chipping in the basement, watching TV, working on conditioning and early morning trips to the driving range before work. All things avid golfers do daily. Overall we feel this video motivates avid golfers to improve, ultimately bringing more students into GOLFTEC’s doors.

Get Great with GOLFTEC

Ad campaign focused on capturing some of the new flow on golfers coming back to golf due to COVID. There are many people who have picked golf back up because it’s one of the few things that can be done safely during the pandemic. Many of these golfers are rusty and could use some help to polish up their skills so the next time they hit the course they will play better. And it’s always more fun to play better.

We wanted to show a variety of demographics playing in a foursome on the course and transitioning their swings from inside a GOLFTEC bay to outside and vise versa. It highlights the relationship of learning from a PGA Professional inside using cameras and technology and taking what you learned and applying it to your game. This Golf Channel Commercial was all shot during the peak of the golf influx from COVID which meant tee times were hard to geet. So everything was shot after the last tee time around sunset which leant itself to the warm and saturated colors in the final commercial.

Never Stop Improving, Guidance of a Coach

GOLFTEC coaches are the most important part of the company. They build strong relationships with their students and make huge differences to their golf game and lives. These commercials aimed at showing an inside look at ways a coach can guide you to become the best version of yourself.

From in-bay golf lessons to on course playing lessons your coach is guiding you the entire time. It doesn’t take a lot of talking once your coach has built a strong relationship with you to help you improve. So Never Stop Improving and Guidance of a Coach became the names of these 2 Golf Channel commercials to help show an inside look at the most important part of GOLFTEC, it’s coaches.