If you enjoy scrolling through social media or browsing YouTube videos, then you are no stranger to the world of commercials and ads. Everyday, people spend their time on social media watching videos. The notable works of video production services can be found on almost every platform.

In fact, the benefits of video production have been staples for mass communication ever since the era of television. Brands have presented their identity and products through commercials for decades. Who can forget those iconic mascots and catchy jingles that just screamed the company’s image? 

Video Marketing and Production Over the Years

With the popularity of television and broadcasting, came the era of video ads. The scope of these commercials ranged from cereal brands to restaurants, to even footwear. 

The creativity that came with this media was truly limitless. It put a new meaning to the phrase “We’ll be right back!” Short and memorable presentations became an environment for trends to emerge. Inevitably, it made video production services a powerful tool for marketing your business.

With the passing of years and the shrinking of our screens, they continue to do wonders. 85% of marketers claim that video is a great medium for grabbing attention. 86% of businesses are using videos as their main tool for marketing. And today, 99% of businesses using video marketing say they will continue to do so.

6 Benefits of Video Marketing and Production

With all the marketers putting up commercials, it’s plain to see that video media has great advantages in marketing. But what is it about these types of advertisements that make them so effective? 

Be sure to take some notes! 

We are here to bring you 6 benefits of video production and why you should consider using them for marketing your business.

Video marketing can increase sales

Using videos in marketing your business is a great way of earning money. In fact, 84% of consumers admit to being convinced by these videos into buying the product. 

They can directly contribute to sales through means of powerful communication and appeal to the senses. With videos, it is that much easier to increase a product’s credibility and gain attention. Studies have shown that businesses who used video production services increased their revenue 49% faster than non-video users.

It’s the combination of sounds, visuals, and direction that entice the audience to join in. It’s the very reason we feel thirsty after watching a Sprite commercial. The level of engagement a commercial can bring should never be underestimated.

Videos tell stories

Commercials are opportunities to tell great stories, but how does this contribute to the benefits of video production? 

For one, stories help introduce the image of your company. It is essential for a brand to communicate its services, personality, vision, and goals. Videos provide freedom for these values to be expressed in many ways. 

A good marketing team has many choices on how to portray a brand’s image. Whether it’s inspiring, dramatic, artistic, or relatable, there is always a way to appeal to the viewer’s emotions. 

Videos can make explaining products a lot easier. This allows the marketers to form a stronger relationship with their consumers and establish trust.

Videos are convenient

Within the benefits of video production, convenience is key. Creating videos for businesses can be time-consuming. Oftentimes, the preparation for video production is crucial. However, recent video production services and editing tools have become more accessible and affordable. Now, businesses are producing videos more than ever! Studies have even shown that 83% of companies had a great return on investment from making them. 

Marketing your business this way also brings convenience to the viewers. Videos allow consumers to learn more about a product without spending too much time. They are proven to retain most of the knowledge from videos compared to other forms of marketing.

Videos present to a target audience

Brands may favor certain types of consumers. This has been reflected many times over in their ads, and videos are no exception. When marketing your business, it is important to know “who’’ you are selling your products to. Videos can provide you with the “how.”

A simple change of narrative or vibe can allow the video to appeal to specific niches. As an example, Old Spice commercials use a comical amount of masculine imagery to attract male consumers. 

Videos, as a format, also make it easier to distribute to the young audiences specifically. These are people who occupy most of the social media, and mobile scene, two very effective platforms where video production services excel. These days, it is quite common to stumble upon ads on whatever platform you’re on.

Google loves videos

Make no mistake, Google greatly contributes to the benefits of video production. With videos, people are more likely to spend time on your website, making it great for search engines. More exposure means higher chances of ranking better on Google. 

Nowadays, marketers are aware of social media platforms and their benefits. Since YouTube is a part of Google, the impact of videos on search engines is stronger. Not only that, websites like Facebook and Tiktok continue to make the popularity of video ads grow.

No restrictions on expression

The fun thing about creating videos for brands is that it allows you to be creative! With video production, marketing possibilities are endless. 

The right video production team can apply an artistic approach to gain more attention from viewers. A video could be serious and bold, or just flat-out weird. Famous brands like Doritos and Heinz often use funny videos and they prove to be effective.

A sense of novelty makes the brand unique, allowing it to stand out. However, it is important to note if the video’s vibe is appropriate for the brand’s image.

Conclusion

In this article, we discussed the benefits of video production for marketing. We went into detail in different perspectives, explaining how the medium allows businesses to grow. Additionally, we shared insights and statistics describing its effects on the real world. 

Marketing is a field that is versatile and adapting. It is a concept that likes to keep up with modern technology and current trends. The future is full of potential for marketers to step in and leave imprints on their brands, especially on social media platforms.

We hope that you found this piece helpful and informative for your business endeavors.