Manic mænɪk (Training) – (adjective) used to describe a state of being anxious and energetic, often resulting in physical activity at a rapid pace. Manic Training is a High Intensity Interval Training (HIIT) gym chain with locations in Colorado and Rhode Island.

Project

Ready For Life

Scope / Goal / Challenge

Manic Training believes in building upon one’s successes in the gym and applying them to real world scenarios. The Colorado lifestyle for many is filled with outdoor activities that can become more enjoyable if you’re healthy and in great physical condition.

Approach / Strategy

This social ad campaign brings the message of “Train In, Adventure Out” to the viewer. Comparing visuals of how Manic classes can directly benefit the activities we’re all interested in outside the gym . This really is all connected by the slogan “Ready for Life”. You don’t have to be an ultra marathon runner to benefit from Manic’s approach on fitness. Even a single mom can use a Manic class to help her get ready for the week ahead by feeling more energetic and have improved mental acuity.