Project
Ultra Running Camp
Scope / Goal / Challenge
Highlight the Becoming Ultra Trail Running Camp held in the Rockies and showcase the variety of amenities provided to the participants including: world class single track trails, horseback riding, and seminars from experienced ultra-runners. Every year runners from all over leave the Rocky Mountains refreshed, inspired, and ready to tackle their biggest goals.
Approach / Strategy
It’s a difficult task to capturing content of ultra-runners because of the distances and terrain they cover. Some days involved submitting 14,000 foot mountains and others stretching miles of single track in the mountains. It really means thinking ahead, planning your next move and being ready to capture the moment when it presents itself.
Project
Becoming Ultra Season 8.5 50K Ultra-Marathon
Scope / Goal / Challenge
Becoming Ultra is a coaching and media platform meant to leverage some of the best coaches in the industry and extreme accountability to get runners out and running big time ultra distance events. For Season 8.5, 5 runners would be participating in their first ever ultra-marathon in Bailey, Colorado.
Approach / Strategy
Runners would be completing the 50K ultra-marathon in loops and after each loop returning to the aid station to the run the loop in the reverse direction. This allowed our team to access portions of the course to follow along on the different runner’s journeys and time when runners would overlap at the aid station. With a small crew and spending 12 hours outside during a snowstorm we were able to put together a compelling story of their first ever ultra. Likely thee hardest ultra they will ever run and one they will never forget.