Project
Global Reach and Local Expertise Commercial
Scope / Goal / Challenge
With Engel and Volkers expansive international network their real estate experts are uniquely positioned to offer a one-of-a-kind experience for it’s clients. With their intensive local expertise in one of the most sought after mountain destinations in the United States our goal was to showcase not only the beauty and glories of owning real estate in the Vail Valley, but also to demonstrate the broad reach with the Engel and Volkers team.
Approach / Strategy
For those seeking to own real estate in the Vail Valley, lifestyle and adventure is at the forefront of their minds. For Engel and Volkers they know this a major factor when purchasing a new home. With that in mind, we decided to take the viewer on a visual tour of the Engel and Volkers real estate journey.
Project
Follow Your Dream Commercial
Scope / Goal / Challenge
Real estate analytics showed a new trend towards family home ownership in Vail, Colorado entering 2020. With that in mind, our goal was to set Engel and Volkers up for success by appealing to this new buyer through a new brand awareness campaign via regional broadcast. For the family searching for their new home in the mountains their main focus is luxury and the perfect mountain lifestyle.
Approach / Strategy
To appeal to the family audience searching for a new home in the mountains, we wanted to immerse our viewers in a dream-like reality. Sunny skies, smiling faces, winter adventures and never-ending laughter and love all played part in developing our winter wonderland concept. The story is told through cinematic, dream-like visuals with a calm, warm tone reminiscent of sitting by a fireplace after a long day of skiing.