Devin & Barrett Hendrix are on-mountain twin-turbos ranking among the top 10 female snowboarders in the nation. They’ve attended the Vail Ski and Snowboard School and have greatness in their destiny as they follow in the footsteps of famous graduates like Under Armour athlete Lindsey Vonn. Relaxing for these two means hitting the skate park or long-boarding down the mountain trail with friends.Shredding is life and the Under Armour Rocky Pine and Under Armour Print Max Altitude jackets are super warm and have all the cool features to keep Devin and Barrett on the mountain from first chair to last run. Each jacket is 100% waterproof, packed with tons of pockets for ski passes, goggles, and more and features hand warmer cuffs, a powder skirt and Under Armour UGrow technology that adds two inches to sleeves.

Project

Crush the Limits

Scope / Goal / Challenge

Sports apparel giant Under Armour selected seven youth athletes from throughout the country to kick-start its new outerwear collection. The ad campaign focuses on how athletes are Crushing the Limits while showcasing some of their winter outerwear.

Approach / Strategy

To preserve the reputation of Under Armour, The Outside Collective team knew we had to push the limits of their video capabilities. To do this, they wanted to get in the head of the Hendrix Twins. This meant getting in the action. Snowboarding side by side with heavy camera gear, jumping on trampolines, and getting covered in snow was just the beginning.