Video marketing is a proven and effective method to advertise a business. If done right, it can lead to exponential growth for your company. However, making an ad for your brand isn’t as simple as recording your ideas with a camera. You will need to know about the different video content types in order to create a company video that guarantees success.

One of the most important factors to consider when producing a video for businesses is its intent and objectives. 

What do you want your company video to achieve? 

Is it to introduce a new product, explain its features, or convince your audience to buy it? 

If you want your goals to be met, you will need to focus your attention on one objective at a time. A single video is unlikely to achieve everything you want. So the best thing to do is to create as many video content types as needed to reach each of your goals.

Video Content to Create for Your Business

1. Product Launch 

When brands announce new products on the market, they usually do so through a product launch video. These are necessary to gain attention and garner people’s interest straight away. Launch videos should not be overly elaborate, but must answer the 5 basic Ws of a story. 

• Who do you aim to sell to? 
• What are you offering? 
• Where can we find it? 
• When is it coming out?
• Why do we need it?  

Answer these questions through a creative storyline and increase your chances of success.

2. Explainers 

The purpose of explainer videos is to show your work to the public and help them understand what your business is all about. It should show what you are essentially trying to achieve and how exactly your brand can help others.

Explainers should be simple but impactful. These are meant to be short, 2-3 minute videos, that go over everything your audience needs to know about you, in a compact and easy-to-understand structure.

3. Product Showcase 

A product showcase is the best video for businesses to exhibit the unique features of their product. You can think of it as an opportunity to stand out from the competition and show that what they offer is better than anything currently on the market.

Product showcases are essential to your audience’s perception of your brand. Give your viewers a clear understanding of how your product works and it is used in the practical sense. Highlight features that only your brand offers. 

4. Company Onboarding Presentation

A video for businesses doesn’t always have to be about publicity and sales. An onboarding presentation is a good example of when brands create a company video to internalize the expectations of their workers and develop company goals. It is a common practice to expose employees to your company’s work culture and core values for a healthy productive work environment. 

They allow employees to get accustomed to the company and help them determine what first them best. Onboarding presentations may also go over the company rules, SOPs, and policies in the workspace. 

5. Promotional Ads

The goal of promotional ads is to announce an upcoming sale, new event, or special offer in order to draw the attention of viewers. Promotions are usually produced by businesses that already have a stable foothold in the market to generate more interest in their offers. This is a highly effective marketing strategy to create excitement for your brand.   

6. Training Videos 

A training vid is one of the video content types that aim to develop the brand within. Well-trained workers have great potential for success, for the individual and company they work for. re likely to know what to do in a given situation.

There are many benefits to training videos such as cultivating key skills, helping develop a clear understanding of tasks, and enhancing overall work experience. A well-made training course can also increase information retention, which means that workers are more likely to remember things in the long-term and know how to solve any problems that can occur.

7. Testimonials

Testimonials are the persuasive factors that sway buyer decisions and push them to buy from you. Testimonial videos are considered one of the most important video content types because of how effectively they increase conversion and boost sales. 

The reason why you should use recorded testimonials over written text is the fact that seeing real people vouch for your brand is much more convincing than reading about how good your products and services are. This builds buyer trust and raises the perception of your business. 

8. Social Media Content

We all know how huge social media has gotten. These days, most people are on some kind of social media platform. And now we see ads running all over places like Facebook and TikTok. Sometimes you may not be aware that the short clips you see online are actually paid ads and sponsorships made specifically to spread brand awareness.

To come out on top of this highly competitive space, you will have to create a company video that is completely unique to your brand. People are likely to remember your business if you offer something different and more interesting than other regurgitated copies they see on social media. 

9. Sales Presentations

Sales presentations are another type of video for businesses that are used with a company. They are used to report the status of sales to clients, investors, and business partners. Rather than sending emails around, sales presentations are more convenient and effective for communicating important information on the growth of your business.

10. Educational Content

Creating educational content that relates to your brand is a great way to increase your visibility in the online space. Having relevant content on your business website is what allows people to find you. It builds your authority as a credible source of information online.

Educational content isn’t just about selling your service, it’s an opportunity to share useful knowledge with your audience. Helpful content can build people’s confidence in your business and have them interested in what you offer. 

11. Tutorials 

Tutorials are another great form of content since they teach people useful ways of doing things and solving problems. There are many creative ways you can make a practical tutorial by showcasing your products or services.  

If you own a business that sells car tools, you could make a tutorial on how to fix a flat tire using your products. A clever way to mix marketing with great advice.  

12. Streams

There are millions of people who watch live or recorded streams for several hours per session. With this in mind, we can create a video for businesses that provides an entertaining form of engagement. 

You can have streams focused on your industry and invite guest experts to discuss specific topics. That would mean having your own podcast. This makes for solid content for your brand. As more people find your streams, it can turn viewers into leads that are interested in what you offer. 

13. Trailers and Teasers

Teasers, trailers, and sneak peeks are powerful methods of advertising that generate excitement and hype. Teasers, for example, are one of the shorter video content types, yet you can see how popular movies become when studios release a clip that’s less than a minute long. 

Movies and shoes aren’t the only things that make use of trailers. You can also utilize the power of trailers for your own brand by making short but thrilling clips for your upcoming product.

14. Series

When you’re planning some long-term content to hook your target audience, then try to create a company video series in an episodic form. The great thing about having your own series is that it comes out at a scheduled time. This gives people the chance to eagerly await the next episode’s release. 

If you’re not sure what your series should be about, think about the most interesting aspects of your industry and produce your content around those ideas. Make sure that your topics are highly relevant so that each episode feels smooth and natural.  

15. Documentaries 

A documentary is a diverse and thought-provoking form of media that educates viewers on a topic in great detail. You can make a documentary on how your products are made or what it takes to survive in your industry. Documentaries are also a good choice to consider when making a video for businesses that show where they started and the journey went through.

Video marketing comes in many forms that are all effective ways to achieve your goals. Structure your plan of action and you are sure to see success in your marketing efforts.