Video-based content has been projected to reach an all-time high in 2022, comprising up to 82% of all internet traffic – a good sign to keep your video marketing strategy in check. This comes as no small surprise, given the increased popularity of social media platforms such as YouTube and TikTok in recent years. It has become a powerful marketing tool and should be adapted to most modern business strategies.
If you want your business to stay relevant online in the coming decade, it’s smart to hop on the online video advertising bandwagon. The convenience of a good video marketing strategy trumps all other types of content marketing. They will naturally generate more clicks, engagement, and watch time compared to other forms of media.
So if you’re looking forward to upgrading your profile with popular video advertising trends, look no further! Here are the top profitable strategies to take advantage of this year.
10 Video Advertising Trends for 2022 and Beyond
1. Short-form content
Convenience in the mobile age is of the utmost priority. No one wants to watch a 30-minute tutorial when there’s a 30-second clip that can explain the exact same thing! Short-form videos aim to give your audience the same amount of information in a much more compact form. This way it’s easier to keep their attention. You can effectively deliver your message before they scroll on to the next.
2. Vertical aspect ratios
An estimated 2.72 billion users will be watching videos on their smartphones by 2023. Almost everyone you know (and their grandma) has a smartphone! In a world that revolves so much around these devices, it’s only natural that the content we produce will evolve to adapt to them. The standard 9:16 aspect ratio is one of the most common formats used today in video marketing strategy.
3. User-generated content
User-generated content (or UGC) is any type of content that’s created by the consumers of a brand rather than the brand itself. People don’t want to look at obvious ads for hours on end. A popular online video advertising technique is to recruit existing customers or “influencers”. Their task is to endorse your product in the form of reviews or features. This is actually more cost-effective for your business too! You get to build trust and rapport with your audience while saving on internal production costs.
4. Calls to action
A good video marketing strategy is to give your potential customers the illusion of choice. No one wants to be forced to do anything, and that’s why aggressive and intrusive advertisements tend to do more harm than good to your brand.
The main focus should be the immediate but subtle nudge towards clicking a link or adding a product to checkout. By doing this, you’ll relinquish some control back to the user. This makes them more comfortable with your video marketing strategy as a result. As a bonus point, they’ll be more likely to explore and engage if they feel like they’re making the conscious choice to do it themselves!
5. Vlogs
One of the easiest ways to start an online video advertising campaign is through vlogging. The casual and engaging style of vlogs can give a deeper insight into how your business is run behind the scenes. This is currently one of the more popular video advertising trends on YouTube, and for good reason! Keeping it positive, uplifting, and genuine in your vlogs can introduce a sense of intimacy and interaction with your audience. If you’re looking for the perfect video marketing strategy for your business, vlogs are the way to go.
6. Subtitles
Shockingly enough, almost 83% of internet users keep the sound off indefinitely. Usually audio is a significant factor in any video marketing strategy, but it seems like that era’s coming to an end soon. This is one of the better video advertising trends of the year. It encourages creators to focus on delivering key information as efficiently as possible using only visuals.
Accessibility and convenience are big contributors to the advent of silent content. Most people scroll through social media while in public areas, so the muted option is useful for autoplaying. Next time, try this online video advertising trend and use subtitles or creative graphics for your page instead!
7. Live feeds
The onset of the pandemic totally changed how online content runs its course. Businesses and public figures had to resort to live streaming to keep entertaining their audiences. A couple of years later, it turns out that some of them never really went back. Streaming is a great way to generate engaging content without spending too much on production or venue costs.
8. 360-degree recordings
Immersion is an excellent video marketing strategy for extra clicks and revenue. People love seeing advanced technology getting used for interesting content. The equipment for this can be expensive upfront, though, so tread carefully! As we move forward into more revolutionary methods for online video advertising, these technologies can hopefully become more accessible for general use.
9. AR/VR
Back in the early days of augmented and virtual reality, it was an exclusive technology that wasn’t readily available to the public. Augmented Reality (AR) adds digital elements to a live feed of the real world. On the other hand, Virtual Reality (VR) places the user in a simulated universe.
Adapting this technology to modern video advertising trends has endless opportunities. Even outside of the gaming community, they can be applied for various purposes. For example, retail brands can use this as an alternative for in-store shopping. There are also options for healthcare, education, and entertainment.
10. Search engine-optimized content
Search engine optimization (SEO) has been around since the early days of the Internet. But it’s not common knowledge that video-based content can help you rank better on search engine results. Yes, SEO started as a basic marketing strategy. Now, video SEO is an essential part of every video marketing strategy. The principle behind this is that they can direct a lot of quality traffic to your site or page. So it’s possible to boost your rankings by posting quality content on a consistent basis! Don’t forget to use quality keywords, thumbnails, and titles for even more engagement.
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All of these trends can help your brand stand out and get with the times. But following trends isn’t the only way to grow online! At the end of the day, quality content and good brand identity are what you need to earn a consistent following. Without all of these things, your marketing techniques won’t be as effective as you might think. Learn how to be flexible and appeal to your target audience, but never lose sight of your vision in the process.
Trends change every other day, but your business is forever. Our team at The Outside Collective would love to hear about what you want to share with the world. We’ll always work together with you to create visible and tangible results. Reach out to us here so we can figure out how to help you achieve your business goals.
