In this digital era, it is not surprising that businesses that are technologically ahead of others survive crises and even manages to thrive more. Crucial to this success is marketing in the digital age. Video marketing is highly effective since it is a powerful way to form a relationship with the target audience through emotional connection. Simply put, this kind of marketing refers to building a brand story through the art of video storytelling. Aren’t we more interested when there are short-minute videos featuring products and services rather than having to read through narratives of digital advertisements online?

Telling powerful brand stories with the aid of video marketing services is one convenient business hack. But if you’re still starting anew and want to create or increase the marketability of your brand, you can consider doing it yourself. 

Video Storytelling Made Easy and Doable

Since a video is basically a medium the audience is hardwired to make a response to, we all want to learn how to do the magic. We have compiled some friendly steps for beginners and a few innovative tips and tricks to follow for beginners to get through in building a brand story.

Prioritize Your Customers’ Biggest Challenges

Video marketing services nowadays emphasize the greatest needs and biggest challenges of the customers, thus making their brand stories even more appealing.

When trying to start your brand story video, you lay down the challenges that your target audience face. This catches their attention– having the solution to their problems, or the staples to their needs. Once they’re on it watching, they won’t be able to easily skip your advertisement since they know you can help them address their issues. Make sure that the contents beat them at every turn. Pair the right story, narrative, and arc with the right format and your brand video will be most effective.

Choose the Best Format For Your Video Marketing

There are a whole lot of factors to consider in choosing your video storytelling format. These are your story, target audience, available resources, and channels of distribution, among others.

1. Live-Action Format

When we think about watching videos, the first thing that comes to our mind is “live-action”–  having actors portray some scenes and tell some stories on camera. This is the most common type of video as it is compelling and appealing to the viewers. It would be so much easier to build an emotional connection and gain the trust of the target audience. Just remember that this format requires various production elements such as location, talent, crew, wardrobe, and many others.

2. Immersive Formats

Innovative technologies are bringing new heights to building a brand story. Creating a video using this format requires more production, specialized equipment, and technical skills to produce. If you want to produce a brand video using this emerging technology, you can look for video marketing services to achieve the branding you want. Some brand videos have proven to be successful using the following:

• 360-degree video (expands the perspective of the viewers),
• virtual reality (a computer-generated simulation of an environment where viewers can freely interact, and
• augmented reality (technological advancement that enables the audience to interact with their physical environment).

3. Motion Graphics Format

Motion graphics include two-dimensional (2D) or three-dimensional (3D) animated on-screen visualizations. There can also be a creative and collaborative mixture of live-action and 2D- or 3D- animation. Video storytelling using motion graphics is highly reliant on audio and visualizations on-screen thus making its production more controlled. There can be visual and audio edits and revisions so you can almost replicate the actual creative idea behind the brand video.

Be Original

In building a brand story, it is important that you establish the originality and remain distinct and distinguishable from your competitors. If you need fresh ideas and creative content, you can outsource to professionals who can render video marketing services for you.

Stretch yourself and move out of your comfort zone. If you want to grow, overcome your fear and do it anyway. Surely, you have watched Youtube advertisements and have become fascinated with their marketing impact. But as long as you stick to your brand’s values, knowing and believing with confidence in your product or service, you can always create even more powerful brand stories. 

Brainstorm With Your Creative Team

Don’t be a lone ranger in this fight – building a brand story is tough and can take much longer time as necessary for you to finally pull through. Think of creating your brand video as an “all or nothing” project. You will put so much time, effort, and spend a lot into it so give it your best shot. 

It is important that you pause and ask your team what value your products and services bring to your target customers. What challenges do your products and services address? It is crucial that you brainstorm on the competitive qualities, features, or attributes of whatever you are selling your audience that sets it apart from its competitors. Your brainstorming answers can be your starting point and guide you in choosing a topic and storyline for your brand video. If you’re still left empty-handed, you can hire a team who can do professional video marketing services for you.

Be Honest: Don’t Overpromise

Making promises about your products and services that you can’t keep would be the downfall of your business. Do not make false statements and exaggerated content in your video storytelling. As a consumer yourself, you don’t want to buy something that won’t work for its promised function. It will definitely turn you off and you might just be one of those complaining consumers writing bad reviews online and tarnishing the reputation of the said product. For sure, you don’t want an angry mob for whatever you are selling. Be honest and choose to emphasize your product’s added value to the challenges faced by the audience.

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If you want to succeed in creating your brand, highlight whatever it is that makes your products and services distinct. That will be your constant edge, your competitive advantage over the others that you can always use in your brand videos. One study says that consumers remember the products and services when advertised using videos. Translate the popularity and consumers’ familiarity with your brand into revenue and it will highly impact your sales growth in no time!