We are inevitably left with the question that often stumps us when it comes to creating a proper business venture. How do we choose to market our products? In this day and age, there is an endless array of mediums to choose from, all in virtue of the internet’s rapid advancement, and with good luck too! However, with so many forms of advertising, you’re hard-pressed to find any as effective as photos and videos.
Facebook, Twitter, YouTube, Instagram, and many other huge social platforms use both interactive videos and photos as foundational attention grabbers. These types of visuals have been traditionally used as marketing tools long before the rise of the internet, and it’s plain to see that they continue to do wonders to this very day.
In this article, you will learn how photos and videos exist within the same space, understand their main differences, and potentially use this knowledge to achieve your marketing goals!
How Videos and Photos Coexist
Our world today is rapidly advancing. The normal consumer who spends time online goes through content so fast that it is often a challenge to grab their attention. Out of all the tools that marketers utilize, it is interactive videos and photos that come out on top in terms of winning the engagement of audiences.
There is a reason why these mediums are greatly used in marketing today. In fact, surfing the web or interacting with social media guarantees running into an overwhelming amount of photo and video ads. Research shows that the average individual is bound to encounter 6,000 to 10,000 ads every single day from their normal usage of the internet. To achieve your marketing goals is to understand their respective pros and cons and use them to your advantage.
Highlighting the Differences between Photo and Video Content
Photo and video marketing have been a staple for advertising ever since multimedia communication came to fruition. Once you start comparing the two, photo vs video, you’ll start to notice many differences. Though both mediums are heavily visual, they both vary in ease of creation and yield contrasting results if you want to achieve your marketing goals.
Photo Content
The use of photo advertising has been traditionally used in the form of posters and billboards to name a few. These forms of media are typically easy to produce; one still images that are stylized to attract the attention of the audience and pull them towards the utility of the product.
In a modern setting, photos are still insanely popular because they are quickly made, easy to set up, and may come with several interactive properties. You might remember those strings of images placed at the sides of many websites; all designed by marketers to pull you towards their brand.
Video Content
Marketing with videos, on the other hand, is an entirely different medium altogether. Not only can you present the brand visually, but you also have the freedom to be more creative and establish your company’s identity, purpose, and vision in a much more thorough manner.
The ability to combine moving images and audio presents options to tell stories and project ideas that images couldn’t handle alone. Interactive videos are useful for introducing businesses and giving consumers a convenient call to action; a marketing strategy used by many social media websites today.
Photo vs Video: Which Attracts More Engagement?
The first thing to note when using these mediums within your endeavors is that there is truly no way to tell which tool is objectively better at what it does. In the ongoing debate of photo vs video, there is always a specific beneficial trait that the other seems to lack.
For instance, videos seem to work their best when the goal is to collect a number of views and engagement from consumers; coming in the form of likes, reactions, comments, and shares on most platforms.
Still images work their best as calls to action; convincing the audience to click a link, follow a page, or infer for more details. In a normal social media setting, it takes the average person 3 seconds long for them to come to an eventual decision to engage. Of course, the leverage that a video can provide can go far beyond that.
Photo marketing has its advantages
In the battle of the photo vs video content, there are certain aspects of images that are more favorable. Some social media platforms like Facebook and Instagram value the habit of frequent posting and updating of pages. A constant schedule of posts shows that a brand is active, and gets rewarded respectively through more exposure and engagement. Photos can help you achieve your marketing goals at a short notice, making the habit of frequent posting a breeze!
Sometimes a business would like to update about minimal changes or features. In which case investing money in video production would cost too much for such a small change. It only takes one infographic advertisement that is affordable enough to get the message across. That type of marketing tool is always useful to have as an option.
Videos for sharing more information
Presenting the identity and purpose of a brand is a huge burden on the entrepreneur. With that in mind, video marketing is a suitable tool for the job. Its creative format provides the marketer ample amount of time to explain many aspects of a company that mere photos simply cannot handle. This also opens the possibility of video storytelling because of the countless ways you can direct and produce. Interactive videos can present origins, goals, and purposes all within a myriad of video styles to suit the company’s image.
Videos for building trust
It’s a good businessman’s ideal desire to establish a stable sense of trust with their customers. A healthy relationship that produces great feedback and engagement is what keeps consumers revisiting your services because of its reliability.
Interactive videos that are well-produced always have the potential to convince people with stunning visuals and excellent use of communication. To establish a good connection with an audience, entrepreneurs have to start somewhere that projects their ideas perfectly. If you need an opportunity to build trust with your target audience and achieve your marketing goals, video marketing is for you!
Let Us Help You Get Started
We hope you were able to gain insight reading about the aspects of different visual media. Comparing and contrasting the benefits of photo vs video is not enough after all is said and done. You’re going to need ways to start. The Outside Collective is a full-service video design and production team that can help you with your endeavors. Our services are dedicated to produce the best quality video for your marketing needs!
