If you’re an aspiring business owner, it is absolutely essential for you to know how to market the ventures that you own and understand some video marketing statistics. Marketing itself could come in many different forms; even more so due to the ever-expanding popularity of social media. When it comes to overall efficiency, there’s one medium that rises above the rest: videos!
Big businesses have been using successful videos to market their brands for a long time and it’s easy to see why. According to the video marketing statistics, there are certain traits these forms of marketing possess that simply make them more attractive to the masses. In this article, we will go over the specific stats and analyses that may convince you to start marketing your business with a great video campaign. What is it about these stats that make them essential for a marketer to know?
Why are Video Marketing Statistics Important?
A good marketer should know that the best way to present your products is through gaining the attention of your consumers with whatever means necessary. Within this endeavor, statistics is your best friend! Numbers don’t lie, and a few looks at the stats of successful videos objectively prove how effective they are at what they do. With so many types of video content to choose from, a good video campaign can effectively grab the attention of viewers in numerous ways.
First of all, taking the time to review your statistics can give you a sense of what works and what sticks, especially when there is a specific target audience you want to attract. For example, a business that sells school supplies would find it ideal to grab the attention of students everywhere, and would therefore review statistics to find out what stands out to them most. Inevitably, analyzing statistics provides you with a sturdy foundation to formulate your marketing strategies.
Statistics of Online Video Content
It’s no secret at this point that video marketing can be seen everywhere on the internet. The usage of video-based content has skyrocketed within the past few years, sparking its own myriad of video advertising trends. They’re extremely popular! If you don’t believe us, here are some key video marketing statistics to prove it.
1. Number of Internet Users Hooked on Video Content
According to data provided by Statista, successful videos are being watched, replayed, shared, and downloaded by three billion individuals at least once a month as of the year 2020.
The number of video content viewers alone exceeded the expectations of experts, reaching the staggering number of 244.4 million in just the United States. The data on this is said to be increasing annually. Analysts predict the numbers to increase to 3.5 billion by 2023.
2. Consumers Who Want More Videos from Brands
In the world of the internet, there is a huge demand for successful videos online. Thus, according to video marketing statistics by HubSpot, video campaign content is being sought after by 54% of consumers from the brands they support. These forms of media aren’t just needed in the entertainment industry. It is absolutely necessary in the world of marketing as well. With the ever-increasing demand for video advertisements, it’s easy to see why many marketers decided to jump into action.
3. Internet Traffic Coming From Video Content
With the growing popularity of successful videos online, it only makes sense what would come out of the internet’s traffic as time goes by. Cisco states in an estimation last 2019 that 82% of all global internet traffic will come solely from video content in 2022.
Looking at the bigger picture, with YouTube, Facebook, Instagram, and TikTok taking center stage, it is easy to see how videos would come to dominate all the other forms of media. Given their length and abundance, one individual could spend a great amount of their time just viewing these media.
4. Amount of Video Consumption Per Day
With platforms like YouTube paving the way for binging habits, one could only imagine how much time people spend watching videos online. Research shows that the global average of video consumption nowadays could reach up to 84 minutes per day! Countries like China and Sweden appear to be on the frontline of this trend, spending an average of approximately 103 minutes a day.
5. Audience Reach of Online Videos
When looking to create a good video campaign, it is crucial to know the concept of social media reach and how to be able to use it to your advantage.
Based on the number of viewers at a given time, it is essential to know how to maximize these stats. Statista has stated in 2021 that successful videos have an audience reach of 92% worldwide. These topics range from comedy, music, and tutorials to name a few.
6. Video Marketing Increasing Sales
A survey conducted in 2021 yielded a surprising set of video marketing statistics. The results have shown that 86% of marketing experts have used videos as their online tools. 78% of those same experts also claimed that the video content itself was responsible for the increase in sales. 86% of them also said that the usage of these media allowed their website’s traffic to increase. 88% of marketers are satisfied with the ROI that a good video campaign could bring. More traffic, more attention, more sales!
7. Marketers’ Thoughts on the Full Potential of Video
At this point, we are all well aware of video marketing and its power. However, according to most experts, we’ve barely scratched the surface of what it can provide. Some video marketing statistics claim that a lot of video’s potential is being held back by the problems marketers face.
According to a survey, 48% claimed they weren’t using the benefits of video to its full potential. 43% said that it was due to a lack of skill such as filming and editing that causes it. 40% of marketers say that a lack of budget also obstructs the overall results the videos give.
Helping You Use These Statistics to Your Advantage
Ultimately, reviewing video marketing statistics can be a good first step in crafting your strategy to grow a larger audience. But still, knowledge can only go so far without the necessary action and skill to go with it. We have the best filmmaking equipment and crew to help you reach the full potential of your video content. Outside Collective is a full-service video design and production team. Message us and we will surely help you with your marketing needs!
